"Geometry, color, and the structures that hold them together."
Rich has been a graphic designer in Atlanta and New York for over 40 years. He is best known for designing the presentation for Atlanta's successful Olympic and Super Bowl bids while working for Copeland Design in Atlanta. He owned an award-winning design firm, FUSE, whose client list included IBM, The Coca-Cola Company, Delta Air Lines, UPS, Emory University, and Emory Healthcare, to name a few.
His unique style of design placed him among 39 other designers in the book Radical Graphics, Graphic Radicals, whose members have influenced design and ad campaigns around the globe.
Rich returned his focus to painting in 2021 and has enjoyed many fast successes, including being voted a finalist for the 2025 Balentine Prize at the Atlanta Art Fair, a solo show at Atlanta Tech Village's Sylvan Gallery, and paintings sold both nationally and internationally.