Signage by Ann Chen (Annlettering) seen at The Land of Salt, Salt Lake City - Logo Design
Signage by Ann Chen (Annlettering) seen at The Land of Salt, Salt Lake City - Logo DesignSignage by Ann Chen (Annlettering) seen at The Land of Salt, Salt Lake City - Logo DesignSignage by Ann Chen (Annlettering) seen at The Land of Salt, Salt Lake City - Logo Design
Ann Chen designed this logo for The Land of Salt as metal signage. This will light up at night. The Land of Salt is a boutique store with handcrafted jewelry and gifts located in Salt Lake City, Utah. The owner, Erica wanted a new logo with custom script typography with alternatives for vertical and horizontal layouts. The final design was made into neon signage for the entrance of the store.

Meet the Creator

"Annlettering is the office of Ann Chen, a self-taught lettering artist who bends the rules of typography with her whimsical linework and letterforms. Her illustrations are inspired by daily musings expressed through a colorful and positive lens. She designs murals, custom logos, editorial illustration, social media content, and stationery for business owners out of her studio in Salt Lake City, Utah. When she’s not drawing the alphabet, Ann enjoys traveling, trying new eateries with her husband, and meeting other lettering enthusiasts.

Ann is also available for live lettering and painting for festivals, conferences, corporate and private events."

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