Created and Sold by 
Purity - Rugs
Price from $392 to $7,535
Handmade
Woman Owned
Sustainable
Made To Order
Natural Materials
Locally Sourced
Purity is a masterfully handcrafted rug from our Modern Collection, designed to evoke the serenity of natural landscapes through a refined, high-texture weave. Built upon a foundation of Bushveld–White from our renowned Texture Collection, this piece serves as a premier example of sustainable luxury and architectural depth in contemporary floor coverings.
The rug’s distinctive character comes from our signature bouclé effect, where natural mohair curls are expertly spun into the yarn to create a soft, looped foundation with gentle dimension. The pattern is articulated in Pure Mohair in Tan, introducing a warm, organic highlight that provides subtle depth against the crisp white base. This interplay of tones creates a calm, rhythmic aesthetic that complements both minimalist and transitional interior schemes.
Notably Karakul-free in its construction, Purity leans entirely into the tactile richness and natural sheen of premium mohair. This choice of fibre ensures a resilient, plush underfoot feel that is naturally soil-resistant and long-lasting. Handwoven by skilled artisans, the rug balances refined texture with understated warmth, offering a timeless addition for international designers who prioritize natural fibres and thoughtful craftsmanship.
Product Details:
Material: 100% Pure Mohair & Bushveld White (Karakul-Free)
Construction: Handwoven / Artisan Crafted
Style: Organic Modern / Bouclé Texture / Architectural
Category: Luxury Natural Fibre Rug / Modern Collection
Colour Options: Bushveld–White with Tan Mohair Accents
Suitable For: High-End Residential, Boutique Hospitality & Corporate
Usage: Living Room, Primary Suite, Designer Showrooms
We offer interior designers exclusive access to discounted samples from our mohair, jute, and natural fiber rug collection, enabling a firsthand evaluation of texture, color, and quality prior to final selection. Samples may also be picked up and returned at no cost from our following showrooms; Durban (South Africa), Atlanta, Miami, Nashville, Huntsville, or Indianapolis (USA). Contact us to find the ideal sample for your project.
The rug’s distinctive character comes from our signature bouclé effect, where natural mohair curls are expertly spun into the yarn to create a soft, looped foundation with gentle dimension. The pattern is articulated in Pure Mohair in Tan, introducing a warm, organic highlight that provides subtle depth against the crisp white base. This interplay of tones creates a calm, rhythmic aesthetic that complements both minimalist and transitional interior schemes.
Notably Karakul-free in its construction, Purity leans entirely into the tactile richness and natural sheen of premium mohair. This choice of fibre ensures a resilient, plush underfoot feel that is naturally soil-resistant and long-lasting. Handwoven by skilled artisans, the rug balances refined texture with understated warmth, offering a timeless addition for international designers who prioritize natural fibres and thoughtful craftsmanship.
Product Details:
Material: 100% Pure Mohair & Bushveld White (Karakul-Free)
Construction: Handwoven / Artisan Crafted
Style: Organic Modern / Bouclé Texture / Architectural
Category: Luxury Natural Fibre Rug / Modern Collection
Colour Options: Bushveld–White with Tan Mohair Accents
Suitable For: High-End Residential, Boutique Hospitality & Corporate
Usage: Living Room, Primary Suite, Designer Showrooms
We offer interior designers exclusive access to discounted samples from our mohair, jute, and natural fiber rug collection, enabling a firsthand evaluation of texture, color, and quality prior to final selection. Samples may also be picked up and returned at no cost from our following showrooms; Durban (South Africa), Atlanta, Miami, Nashville, Huntsville, or Indianapolis (USA). Contact us to find the ideal sample for your project.
Category: Rugs
Promo codes may not be applicable on this item.
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Item Purity
Created by Hillary Ronney-Fernandes | LWI
As seen in Creator's Studio, Durban, South Africa
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