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FASHION MALL - BELGRADE | Pendants by Ariel Zuckerman Studio. Item made of aluminum & synthetic
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FASHION MALL - BELGRADE | Pendants by Ariel Zuckerman Studio. Item made of aluminum & synthetic
FASHION MALL - BELGRADE | Pendants by Ariel Zuckerman Studio. Item made of aluminum & synthetic
FASHION MALL - BELGRADE | Pendants by Ariel Zuckerman Studio. Item made of aluminum & synthetic
FASHION MALL - BELGRADE | Pendants by Ariel Zuckerman Studio. Item made of aluminum & synthetic
FASHION MALL - BELGRADE | Pendants by Ariel Zuckerman Studio. Item made of aluminum & synthetic
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FASHION MALL - BELGRADE | Pendants by Ariel Zuckerman Studio. Item made of aluminum & synthetic

Created and Sold by Ariel Zuckerman Studio

Ariel Zuckerman Studio

FASHION MALL - BELGRADE - Pendants

Featured In Belgrade, Serbia

$ On Inquiry

This project started in a working meeting with the architectural firm Ran and Morris, the theme of the mall they plan in Belgrade came up. They loved our lighting collection called "Knitted" and wanted to use it in designing the spaces for the ski light in the mall. But the client, Plaza Centers, wanted bigger fixtures with more geometric shapes, and so began the process of several sketches that we did based on the lighting we presented last year at the Venice Biennale with Mos gallery, I took the fixtures and increased them three times to get the desired effect, everything was placed in simulations in proportions and from there we continued to select colors, Materiality, etc.
The project includes six types of lighting fixtures, and a total of about thirty units, some of the fixtures are three meters in diameter and at a height of two meters, so they are quite large
The material was made from a panel on either side of which was aluminum, and in the center was foamed plastic. In the professional name Xbond, then the panels were coated with decorative foils, the material selection was a learning process. The use of aluminum with plastic gave strength on one side and relatively light weight on the other.
The project is being co-operated in three countries, with our studio and Ran a Morris arch located in Tel Aviv, the manufacturer Andras and coordinate Basic collection in Budapest, and the mall in Belgrade.

Item FASHION MALL - BELGRADE
As seen in Belgrade, Belgrade, Serbia
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Ariel Zuckerman Studio
Meet the Creator
Wescover creator since 2019
Try to find the balance between smart and simple

An award winning product designer.

Products designed by Ariel have been displayed on various exhibitions museums and galleries, and published around the world.

The studio has been developing and designing lightings, furniture and consumer products. While specializing in custom-made products in cooperation with major architect firms, for commercial project such as shopping malls, hotels, offices and more



since 2005 Ariel acted as a designer at Keter Plastic company one of the leading plastic consumer companies in the world. Developing DIY outdoor and indoor storage solutions for the North American and European market



In addition, working with different companies, for whom he designed several products, for example the modular Joinery systems that creates a variety of furniture for the house and office environment, multi-function modular system for L'Oreal products, and products for Office Depot displays.

In 2010 Ariel established the studios, among his most famous collections are

"Folded": Using techniques borrowed from the discipline of paper and applying them to innovative wooden sheets. The collection has been on sales in Europe, and was published in leading worldwide magazines with high appreciation.

"Knitted": A series of light fixtures that combines technology with tradition. Knitted fabric is mounted onto a skeletal structure. The collection distributes worldwide and appreciated by key publications and buyers.

“Crumpled”: collection is the new series that follow the research in material quality and abilities.

”Street Capture”, a unique project which deals with the relations between furniture and street art.

Lately, the studio designed the entire decorative lighting for Belgrade’s new fashion mall, including the collections “Blossom” and “A-symmetric”.



Ariel is lecturer for design at the SCE College.