"Try to find the balance between smart and simple"
An award winning product designer.
Products designed by Ariel have been displayed on various exhibitions museums and galleries, and published around the world.
The studio has been developing and designing lightings, furniture and consumer products. While specializing in custom-made products in cooperation with major architect firms, for commercial project such as shopping malls, hotels, offices and more
since 2005 Ariel acted as a designer at Keter Plastic company one of the leading plastic consumer companies in the world. Developing DIY outdoor and indoor storage solutions for the North American and European market
In addition, working with different companies, for whom he designed several products, for example the modular Joinery systems that creates a variety of furniture for the house and office environment, multi-function modular system for L'Oreal products, and products for Office Depot displays.
In 2010 Ariel established the studios, among his most famous collections are
"Folded": Using techniques borrowed from the discipline of paper and applying them to innovative wooden sheets. The collection has been on sales in Europe, and was published in leading worldwide magazines with high appreciation.
"Knitted": A series of light fixtures that combines technology with tradition. Knitted fabric is mounted onto a skeletal structure. The collection distributes worldwide and appreciated by key publications and buyers.
“Crumpled”: collection is the new series that follow the research in material quality and abilities.
”Street Capture”, a unique project which deals with the relations between furniture and street art.
Lately, the studio designed the entire decorative lighting for Belgrade’s new fashion mall, including the collections “Blossom” and “A-symmetric”.