Bold moves, uncertainty and passion developed through experimentation
As an award winning creative director with 29 years of high end design experience, shroon (sharon seidl) has worked with top tier companies including CBS television, The Ritz Carlton Magazine, Phoenix Magazine, Phoenix Home & Garden Magazine, Hal Leonard Corporation, Cherry Lane Music Publishing, Consumer Reports, The National Guitar Museum and the Artificial Intelligence Museum – to name a few.
In the early 90s, her career began designing for a number of mainline music celebrities, including artists like, John Denver, Randy Rhoads, Warren Haynes, Dave Mathews, Metallica, Johnny Winter, and Lenny Kravitz and for Broadway shows like, The Titanic, Jekyll and Hyde and Victor Victoria.
She has designed 100s of well known logos. Including logos for Metallica, the artificial Intelligence museum, CBS Watch Magazine, the Ritz Carlton Magazine and many more.
Over the course of her career she has been recognized with a number of the design industry’s highest awards, including Webby award for best web feature, MacWorld /iWorld’s first APPALOOZA contest in 2012, the Society of Publication Designers; Design Annual, Arizona Press Club, Western Publishing Association, Maggies; and Music Publishers’ Association Paul Revere Awards for illustration Excellence, and many more.
Creating expressions on canvas is her highest passion. Where all of her experience with composition, texture, color and movement come to life. She is willing to allow the canvas to direct her and allow her years of graphic design experience to guide her. Playing with strokes of color and blends of texture to evoke emotions which can be seen in everything she creates.
