keeping it simple, beautiful and real
In 1998 , Leslie Shapiro Joyal created 407 Furniture (aka shapiro joyal studio). It is a 100% woman-owned business. A native of Los Angeles, she graduated from UCLA Interior Architecture Program and worked for such talents as architect Frank Israel, interior designer Kerry Joyce, and textile designer Jack Lenor Larsen. The showroom was originally opened as a resource for architects and designers seeking furniture that fit the sensibilities of their projects. At that time, there were not a lot of resources catering to designers that wanted a more minimalist aesthetic. After working in the design field for many years, Leslie found it difficult and frustrating to find furniture that had both the level of quality and visual she wanted, so she decided to create the pieces herself. The studio began on South Fairfax, and features collections of modern pieces which have an understated elegance; the designs are minimal, clean and of rare craftsmanship. Since 1998 the business has remained steadfast in its dedication to the use of California suppliers, local workshops and natural materials, preferring and celebrating the purity of line and minimal finishes to the excesses of decoration.
We are committed to sound design principles and skilled workmanship, acting on the belief that the smaller studio can be involved in the entire process, and therefore put forth great work, work that has timelessness and longevity.
This tenet successfully filled a void in the marketplace, not only cultivating a loyal following of architects, designers and like-minded clientele, but also began the paradigm shift towards American made, handcrafted furniture.