Benches & Ottomans and Sculptures by Ronel Jordaan
Ronel Jordaan

Ronel Jordaan

Cape Town, WC, South Africa

In 2003, Ronel Jordaan, having been a textile designer for 26 years, began researching the possibilities of using felt as a creative medium. Entirely self taught and following her own creative instincts, she began to turn fine gossamer thread into robust felted forms.
By patiently rubbing and coaxing threads of pure wool into shapes in nature that inspire her, she found her direction and started a small home industry. She trained a handful of women to help her. Recognized for their originality and design uniqueness, her creations found an immediate market. Consistent with being inspired by nature, the Ronel Jordaan label is equally harmonious with nature; processes implemented in the workshop are all ecofriendly.

What do you want people to do or feel when they encounter your creations?

"I want the viewer to be in awe, inspired, and to feel joy. Hopefully they will encounter wonderment at the method and possibilities of using and living with a handmade product."
-- Ronel Jordaan

What’s unique about your work?

"Our products echo nature and calmness that we all yearn for in our daily lives. These are all made by women who had limited skills and have been up-skilled and have become master felters. Our products have fire certification and its ideal for high traffic areas as well."
-- Ronel Jordaan

How do your pieces come to life? Tell us one interesting thing about your creative process?

"I love the whole felting process- It is a very therapeutic process, with rhythms and movement. Ones whole body is involved in the process. With the felting technique one can create 3 dimensional objects and you can let your creativity flow. Every product we create has the memory and energy of the creator."
-- Ronel Jordaan
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