Finding a Full-Time Creative Niche: Lesley’s Lettering Arts

In less than a year, Lesley Johnson built a full-time career as a lettering artist in NYC. Lesley shows a niche passion can become your day-job but, to distinguish yourself as a lettering artist you need to do more than dot your “i’s,” you need a strong entrepreneurial spirit.

Interiors firms and independent businesses are looking for originality when it comes to their signage—and for good reason.

Sign Language– An interview with Gentleman Scholar

The Best stories come from the source itself. They tell the secrets of a place, the details behind a name and a few mishaps that make it intriguing. This week we spoke to Andrew Lawrence from Gentleman Scholar Signs and he pointed the way on a few more things than we bargained for. When I asked him why he does what he does he responded: “A lot of people don’t care what you’re doing but kids do.”

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