Q&A
What Custom/Original Element do your guests notice most often? What do they say about it?
"The mischievous and unexpected surprise in the bathrooms: all the walls are completely covered with vintage movie posters from pre-revolution Iran. This was not only a fun design element but a strategy geared to the social media age. As hoped, selfies taken in the bathrooms, then posted and hashtagged, have proliferated online and contributed substantially to online word-of-mouth in this most competitive of marketplaces."