Home good store space design features this 40ft. retail shelving unit by New Collar Goods at Hygge Life in Avon, CO. This was one of those projects that made total sense during the design phase but then you kind of cross your fingers the first time you put it together at scale. The idea behind the shelving unit was to create 7 individual vignettes that spanned the entire back of their store. New Collar Goods used solid white oak for the entire unit and oxidized them to give the unit a charred/blackened feel against the large white wall.