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Sage Hospitality chose NINE dot ARTS to update The Curtis Hotel’s art collection for its recent renovation. The new collection had to simultaneously accomplish these goals: support local artists to fulfill Sage’s company-wide mandate; fit within predetermined guestroom themes ranging from Lucy & Desi, Talladega Nights, Talk Shows, Ghostbusters and more; predominantly take the form of massive wall murals and brand the hotel as a one-of-a-kind, pop-culture experience for guests. NINE dot ARTS commissioned primarily Denver-based artists to create unexpected, imaginative, humorous interpretations of each room’s theme. Additionally, NINE dot ARTS collaborated with subject-matter experts from the president of the Colorado Parrot Head Club (Jimmy Buffett’s fan club) to the San Francisco Art Exchange (a fine art gallery specializing in pop culture) to Colorado State University Library’s Archives and Special Collections department. The results include bunny-eared sumo wrestlers, Star Trek action figures blown up to larger-than-life proportions, parachuting chocolates, Cher Barbie dolls and an all-things-Jimmy-Buffett hidden pictures illustration among others. The playful, engaging art creates a lasting, unique and unforgettable guest experience.