Created and Sold by FreelandBuck

FreelandBuck
Architecture by FreelandBuck seen at Nike San Francisco, San Francisco - Architectural Design
+5

Architectural Design

Item details

As part of Nike’s overhaul of their flagship store on Union Square, our two-story lobby installation is a dynamic array of over 600 reclaimed bleachers which cantilever out over the escalator leading into the store. The well-worn bleacher board, a material Nike has used in numerous stores to convey familiarity and use, is organized here as a set of vectors that flow through the lobby. Ideally, the anomalies of the material are enough to disrupt the smoothness of the geometry, while the unstable, precarious array disrupts a purely nostalgia reading of the bleachers yielding a wider range of associations.

Project Team: David Freeland and Brennan Buck, Connor Gravelle
Fabricated by MC2

Context & Credits

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FreelandBuck

Meet the Creator

FreelandBuck is an architectural design practice based in Los Angeles, formed in 2010. Affiliated with Yale University and Southern California Institute of Architecture (SCI-ARC), the office focuses on the spatial, atmospheric and structural potential of computational pattern.

Our work on commercial interiors and speculative installations translates the digital space of software into physical, tectonic reality through the precision of pattern. At the scale of houses and larger institutional buildings, the office designs integral networks of distinct spaces, creating intimacy within larger buildings and institutions. At the scale of the city, our work focuses on the strategic reconfiguration of infrastructure, developing natural and urban systems supple enough to insinuate themselves into the existing geometry of the city.The firm has exhibited widely and received the 2011 ArchIs Prize from the Los Angeles AIA. Our work in the United States and Europe has been featured in Architectural Record, Detail, Frame, Azure, Surface and LOG as well as several recent books on Architecture and Technology.