Although my professional career began in 1981, it was in 1989 when I created the Ximo Roca Diseño studio. Nowadays, from the studio we offer our clients a global service offer: design management, product design, graphic and interior design. To do this we have a professional team that is characterized by an impeccable technical training and a great sensitivity, both essential qualities in the treatment between designer and company.
Our work is characterized by an initial immersion in the business reality of our clients and by understanding the market they are targeting. We analyse their production systems, their capacity, their economic potential... in this way we can offer a realistic, concrete and specific design service to each client. In addition, it is essential for us to establish a direct dialogue with the company that allows us to interpret the needs of their market and adjust our proposal, determining the level of risk of each project. The design will be adapted to the market and not the market to the design. We intend that our work allows companies to compete in the market more competitively and this is one of our constant concerns