Based on principal architect Marwan Al Sayed's rich background of travel and architectural experience, the studio has successfully merged a conceptual, poetically driven design aesthetic with an extensive background and deep interest in building and construction. The work of the studio is defined by the following principles: a relentless pursuit of beauty and magic suited to their times, practical and innovative uses of materials and technologies based on thorough research, an ability to merge new concepts of beauty light and form with a deep respect and appreciation of archaic and ancient spaces (long since forgotten in modern life) and the creation of a sensual modern architecture that aspires to surround the user in an atmosphere of art and serenity through the formulation of new concepts of form merging into space via the medium of light.