RtA’s (Road to Awe) location in Los Angeles is as streetwise as the clothes displayed within its walls. Architect Dan Brunn, AIA, Principal of Dan Brunn Architecture, created a 1,200-square-foot dream-like space with complex geometric precision, meditative sensations, and positive/negative qualities. Graced with exposure to Melrose Avenue on two sides, the streamlined West Hollywood boutique proclaims its presence to the public with angled black facades and an illuminated white logo.
RtA was launched with the purpose of a creating a movement. A movement of like-minded individuals who share a belief that clothing should be used as a form of expression.