Todd James was born in New York City in 1969. As a young child he started calling himself REAS and began painting graffiti on the New York subway system as well as on local streets. He soon earned the respect of other taggers and graffiti artists, and began to achieve international acclaim.
James has created album covers for musicians including Eminem, Kid Rock, and Mobb Deep. He is best known for having created the logo for the Beastie Boys' 1987 album Brooklyn Dust Elephant. James also creates commercial artwork for clients such as The Source and Cartoon Network.
James lives and works in New York City and is a co-creator of the seminal Street Market exhibition at Deitch Projects in New York, which was selected for the Venice Biennale in 2001.