In 1999 Alexis Taïeb discovered graffiti. As his first works had barely dried on the walls he knew he had found a love for life. This love for typography became a natural guide to a new profession and soon enough, he graduated from Gobelins in 2007 with a strong knowledge of design and typography. Shortly after graduating, in 2008, Alexis became a freelancer with a focus on print and web design. His work in Paris was soon appreciated and applied by various Parisian agencies like BETC EURO RSCG, PUBLICIS, DDB AND Sid Lee. For Alexis, typography is just starting point of his work. He can handle any type of brief and works just as well on projects with strong constraints or complete creative freedom. Looking for originality in all of his work, he believes in creating engaging, to reinvent the letter, but never lose its meaning. Or its beauty.