Welcome to the Brightside | The Digs Collection

West Hollywood, CA

"Bright, Brave and Fearless Designs"
Welcome to the Brightside is a creation of Katie Brightside. With 20 years of experience as an artist and designer. Brightside has received international press and is highly regarded within the creative field.

With a client list spanning the globe. Brightside and her collaborative team create unique creative projects from fashion, clothing, murals, and wallpapers to maps, books, and branding collateral for hotels, bars, cafés, restaurants, and galleries.

Graduating with a BA (Hons) in Fashion at Kingston University, UK, in 2001, Brightside moved to Treviso, Italy, where she worked as a designer. In 2002, she relocated to Sydney, Australia.

A great believer in education and wanting to hone her craft, she undertook an MA in Fine Art at Central Saint Martins (CSM), London, graduating in June 2014.

After graduation Brightside sort advice from a White Witch to where she would live happily-ever-after, Brightside moved to Hollywood in 2015. Not long thereafter Brightside began her art and design agency Welcome to the Brightside.

Today, Brightside is the artist in resident at the award-winning La Peer Hotel, a recommended artist on the West Hollywood mural roster, and a sort-after artist for high profiled clients. In March 2021 she received the Phyllis Morris design award at the West Hollywood Women in Business leadership awards.

Brightside is truly living her happy-ever-after.
Wescover creator since 2018

More About This Creator

Q&A

How do your pieces come to life? Tell us one interesting thing about your creative process?

"As I talk to clients for a project I get clear vision of what something looks like. I bank that concept and research more ideas, presenting 3 storyboards. I combine the visual with overarching story or a moral then appropriate it for today. I pitch to the client, the client usually pulls from all 3 boards but LOVES the original clear vision I banked. It's amusing because I feel like I'm a facilitator to the creative process. The instant downloads I get are always right. I've stopped fighting it now. It like when I moved out of fashion in 2012, I find myself back doing it without realising. Sometimes things are out of our control, I have a creative purpose and I'm listening, absorbing all the help from universe I can get, I appreciate it."
Welcome to the Brightside | The Digs CollectionWelcome to the Brightside | The Digs Collection
Q&A

What do you want people to do or feel when they encounter your creations?

"Recently with an invitation to design 2 artworks for Pasadena Showcase House, April 26, 2020, I devised a new company, The Digs Collection. Digs is short for diggings, both words slang for home. However, it's not your typical homeware company.

It will be my first range commercially available to the public, with mural-size wall art with matching kimono’s. Bizarre combination right?

The company has appropriated the original motto and uses ‘home is where your toothbrush is’ which brings to mind ‘home’ is ever-changing. A bit like the quest to understanding who we are and our purpose on the planet. We’re curious energy that shifts and changes. The digs collection, therefore, reflects this metamorphic concept as a tangible artwork in your home, in your personal sanctuary, for you to wake each day a new butterfly and to begin another day of transformation. The philosophy is to evoke the home with aspiration, either of who you are or who you want to become."
Welcome to the Brightside | The Digs CollectionWelcome to the Brightside | The Digs Collection
Q&A

What funny moments, unexpected surprises, or obstacles have you encountered?

"Printing mural wall art is tricky, often no room for error without re-printing the whole section. So its always interesting when the client craps themselves cos they measured the space wrong.

I am a measurement freak. I check with the clients over and over to the point its on their head if it's wrong. One client tried to hide the mistake by painting an inch up from baseboard (skirting board) the same baseboard paint color. That made me chuckle hard. Thank god it was a pop up and the space was dark.

There is a reason I ask the client to check the math, if its not adding up my end its not going to yours. hahaha"
Welcome to the Brightside | The Digs CollectionWelcome to the Brightside | The Digs Collection

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