Created & Sold By:
Tom Fruin's monumental 50-foot tall marquee on the Wythe Hotel in Williamsburg, Brooklyn, is made from colorful scavenged signage collected from all corners of the city over the past two decades, and fronted by four-stroke red neon, evoking a vanishing face of old New York. The signs, featuring hand-painted fruit and pizza, air conditioner repair advertisements, warnings and phone numbers, were found all over town from a demolished pizza deli in DUMBO to a converted paper supply warehouse on the Bowery. Many were liberated from construction dumpsters or discovered in the street. One sign features 3D artwork by graffiti artist Dan Witz, dating to the mid-90s.