Created and Sold by Sera Holland

Sera Holland
Rugs by Sera Holland seen at Vergenoegd Löw The Wine Estate, Stellenbosch - Carpet


Item details

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Customised Delft plate inspired illustration created for a carpet for The Tasting Room at Vergenoegd Low Wine Farm outside Stellenbosch in Cape Town, South Africa.

The brief was to create a unique Cape Dutch style plate illustration inspired by the landscape and traditions of Vergenoegd Wine Farm.

The illustration incorporates the original Vergenoegd Cape Dutch homestead and it’s infamous Indian Runner Ducks who help keep the farm pesticide and pest free, which is also represented by the snail who indicates a healthy farm, the grape vines of course which are used to make their famous wines, the local Robin Chat who represents a fertile farm, and all the beautiful indigenous and local blooms found in and around the farm such as the Protea, Bladder Hibiscus, Arum Lily, Aandblom, Moraea, Angustifolia, Marguerite, Oxalis, Peacock flower, Sour Fig, Romulea Hirsuta amongst others...

The design is based on a typical Dutch blue and white porcelain plate similar to the ceramic shards which have been found all over Vergenoegd farm for years. Ceramic wares came to the Cape on Dutch ships from China via the Dutch East India Company due to the establishment of a refreshment station at the Cape of Good Hope by Jan van Riebeeck in 1652, and shards of Chinese, Japanese and later European blue and white antique wares can be found all over the Western Cape and around South Africa.

Context & Credits

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Sera Holland

Meet the Creator

Design / Surface Pattern / Illustration / Art

Sera is a freelance designer/illustrator and artist based in Cape Town, South Africa. She is best known for her quirky textiles and designer homeware products that she manufactured under her own textile and homeware range called Handmade By Me.

As a designer, Sera offers a considered and unique approach to her work. Her design specialties lie in surface pattern, textiles and branding, often with a South African and international perspective.

She offers consulting services for retail product development, and has provided custom design work and products for businesses such as The Trading Co at Spice Route, Klein Constantia, Spier and Ellerman House. She also offers limited products on request from her Handmade By Me range, which was launched in 2012 to offer bespoke design services and high quality South African-made homeware products and fashion accessories for the local and international market.

Before settling in Cape Town, Sera worked as a senior graphic designer at JWT In Dublin for eight years where she supported a variety of projects for large and small corporate clients.

As an artist, Sera is gaining recognition for her love of thick impasto oil paint where she strives to merge the abstract with the real. Up close, her artwork appears to be in total chaos, but as you zoom out, order is restored and the image is revealed. While Sera is predominantly inspired by the beautiful natural landscape in which she lives, she also enjoys exploring themes of colour and texture, often with an element of playfulness.