Created and Sold by Sera Holland

Sera Holland
Pillows by Sera Holland seen at Cillian Johnston Ltd, Delgany - Pillows


Item details

I was approached by an Irish furniture and design company called Cillian Johnston who were looking for someone to help them design and create a unique print for fabric, that they could then make into cushions and lampshades to sell in their retail store.

The brief was to come up with a graphic representation, but not a directly literal representation, of a lamp that was awarded best new product in the category “Table Top and Interiors” at Ireland’s premier design and craft expo, Showcase Ireland, 2012, The Aran Beag rectangle lamp. It has two Aran knitted panels with a distinct cable pattern on the front and back of the base.

I combined 2 different ideas, one of making the basic repeat pattern very graphic and bold following the honeycomb aran knit style (kind of), and the other of highlighting the smaller finer detail of the actual knitting stitches themselves. I wanted to try and show the changing colours and textures of different angles of the stitches graphically, and did so using lots and lots of different purple and blue photographic textures.

Below is a closeup of the pattern…the difference in scales of the pattern, up close and at a distance, allows the pattern to be used to create two completely different styles that can work together as a team or completely on their own.

Here are some of the pictures of the finished products. Note the beautiful hexagonal shaped wooden buttons Cillian Johnston made which work so well with the honeycomb pattern.

We decided to use use the bigger scale on the front of the cushion, and the smaller on the back so you could switch them around or feature them side by side.

Context & Credits

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Sera Holland

Meet the Creator

Design / Surface Pattern / Illustration / Art

Sera is a freelance designer/illustrator and artist based in Cape Town, South Africa. She is best known for her quirky textiles and designer homeware products that she manufactured under her own textile and homeware range called Handmade By Me.

As a designer, Sera offers a considered and unique approach to her work. Her design specialties lie in surface pattern, textiles and branding, often with a South African and international perspective.

She offers consulting services for retail product development, and has provided custom design work and products for businesses such as The Trading Co at Spice Route, Klein Constantia, Spier and Ellerman House. She also offers limited products on request from her Handmade By Me range, which was launched in 2012 to offer bespoke design services and high quality South African-made homeware products and fashion accessories for the local and international market.

Before settling in Cape Town, Sera worked as a senior graphic designer at JWT In Dublin for eight years where she supported a variety of projects for large and small corporate clients.

As an artist, Sera is gaining recognition for her love of thick impasto oil paint where she strives to merge the abstract with the real. Up close, her artwork appears to be in total chaos, but as you zoom out, order is restored and the image is revealed. While Sera is predominantly inspired by the beautiful natural landscape in which she lives, she also enjoys exploring themes of colour and texture, often with an element of playfulness.