More than 320 square meters of the panoramic wall and several additional locations in the club's interior were placed at the disposal of artists.
The idea for the main wall came unexpectedly after a couple of weeks of thinking on the task - “to make unusual.” What do sports give us? Whether professional sport, running in the park or exercise in the gym? They are united by what we get after - positive emotions, energy and inspiration! Analyzing the reasons why people go to the gym, their goals and aspirations: from the banal "look like a god or goddess" to obtaining professional results and inspiration for further development, I decided to refer to the myths of ancient Greece and depict the gods of Olympus and the Muses that stimulate and guiding people towards their goals.
Client: Fitnessmania sports club network
Location: Moscow, "Frunzenskaya" metro station
The project was carried out jointly with the agency of street-art communications Allover Graphics.
Idea, sketches and main artist: Zmogk
Artist Assistants: Andrei Gavrilov Osya Osipov Nikita Adrov, Igor and Denis Kudriavtsev. These people have made a huge contribution and assistance in the implementation of the project. For which many thanks to them!