Avenida Playa del Carmen, Cancún, Mexico
Our mission was to promote the grand opening of the new Woodward Riviera Maya at the Hard Rock Hotel Riviera Maya in Mexico through an poolside mural made up of over 100 skateboards. We brought attention to the grand opening to thousands via our unique mural on skateboards. As part of the grand opening; action sports athletes, corporate executives and those who helped make Woodward's new location possible were gifted with their very own custom skateboard from the mural. Visitors watched poolside as part of our live painting action over the course of five days leading up to the big unveil and gifting.