Created and Sold by Amanda Paulson

Amanda Paulson
Murals by Amanda Paulson seen at Old Orchard Shopping Center, Skokie - Minute Maid #doingood

Minute Maid #doingood

Item details

I created original chalkboard designs for this 2016 Minute Maid holiday campaign which was all about helping kids say thank you to their parents.

Inside the pop up shop at Old Orchard Shopping Center, kids would grab an orange juice, sit down, and write a letter to their parents expressing their gratitude. Then the letters were packaged up like a gift to be delivered to their parents.

A documentary-style commercial was also filmed as part of the brand’s #doingood campaign.

Context & Credits

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Amanda Paulson

Meet the Creator

Bringing high impact, custom hand painted murals, lettering, and chalk art to life for brands and businesses since 2009.

Hi! I'm a painter, illustrator and muralist specializing in custom lettering and design for branding, marketing and editorial use. Since graduating from the University of Illinois with a BFA in Painting in 2008, I’ve had the pleasure of lettering and drawing for global brands and small businesses alike.

I work closely with each client to understand their goals and design typographic artwork that boosts their social presence and brings their brand to life. I work in a variety of mediums and am known for my large scale murals—painted and chalk—that incorporate vibrant colors and unique letterforms.

I live in Chicago with my husband Zach, and when I’m not chalking or painting, I can be found at the gym, near the lake, or tending my urban garden.