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Chocolaphil etomo Jiyugaoka | Interior Design by Roito | Chocolaphil エトモ自由が丘店 in Meguro City
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Image credit: Photo:Tomooki Kengaku / Photocredit: BAKE Inc.

Chocolaphil etomo Jiyugaoka - Interior Design

Featured In Chocolaphil エトモ自由が丘店, Meguro City, Japan

Item details

“Forest of Cacao by mirror-finished colonnade”
“Chocolaphil” is a chocolatier produced by BAKE Inc. which is well-known in various brands in the confectionery industry with a new concept as “Gâteau au Chocolat makes it feel more chocolate more than a bar of chocolate.”
Gâteau au Chocolat is bringing out the potential of Colombian chocolate from chocolatier “Ca Ca O” in Kamakura, Kanagawa, who makes chocolate from scratch. We created this shop by uniting service counter and kitchen, it feels an aroma of chocolate and freshness of the Gâteau au Chocolat with the senses.
To be able to express Chocolaphil’s view of the world, we set a concept as “Forest of Cacao”. First, we set the brand color as ultra-marine blue that makes it feel like the ocean. Because cacao, one of the main ingredients, is “from far over the ocean”. Space is constructed with the integrated shop covered by a curved window, mirrored finished colonnade as trunks of the cacao tree, and oval plates that the Gâteau au Chocolat are displayed as cacao seeds.
We used stainless mirrored materials that are inspired by aluminum foils that has been popular and used to keep the flavor of chocolate. The material that used to be keeping and saving the flavor is directly expressing dazzle and brilliance that the products have, and also providing spreads and echo of cacao. The ceiling is arranged by the irregularly patterned mirror as the view of the forest. The mirrored pillars and ceilings are also providing the gimmicks that reflection of the moments of fresh-baked Gâteau au Chocolat, the blue-colored interior that set randomly, and the activities of people in the store. (Roito by Ryohei Kanda)

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Meet the Creator
Roito was founded in 2013 by Ryohei Kanda and is a Tokyo-based interior design firm with projects sprinkled over the world. Ryohei earned his degree in interior design from ICS college in Tokyo, and he began his career at “Hashimoto Yukio Design Studio” for 10 years. He was named 6 international awards designed for “RICCA” in 2017 and winning 8 international awards for other 2 design projects in 2020.
The design has its unique character and vision of its own. If you strategically follow the design logic of how to highlight those originalities the answers naturally come to you. There are no absolute rules in design, but the essential design does exist, and it makes the brand’s character and vision stand out when you follow the path.
An architect, and an interior design might not be only creating structures of buildings physically and also influencing relationship in between people, their sentiment and experience, miraculous encounters, and more. As long as the design is inspiring people’s imaginations and memories in their life, creating great relationship with them, then it would eventually have a significant connection with the society and community. We believe we can contribute to society with the design.