Created and Sold by Roito

MOROZOFF FLAGSHIP STORE | Interior Design by Roito
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Image credit: Daisuke Shima


Featured In Kobe, Japan

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When approaching designing the Morozoff Flagship Store, which has a history of over 88 years, we set two themes. First, that it is a store that customers have loved since establishment, and secondly, that the design of new store would excite customers about Morozoff’s future even further. The can housing Morozoff’s most well-known sweet, “Arcadia,” is decorated with a graphic known around the world and its name originates in the ancient Greek concept of utopia. We incorporated the impression this packaging leaves on the viewer into the façade of the store. Using brass and cast iron to represent the gold and black pattern, we also achieved a solidness to the design while also imitating the organic paisley pattern with leaf-shaped art visible through the glass façade. The leaf-shaped object is an aluminum panel laser-cut into the same shape as the iconic Morozoff cookie, “Feuillage.” Finished in green and gold, corporate colors of Morozoff, the leaf sparkles in different ways depending on the light, lending a sense of excitement and fantasy.
On the other hand, in café located in the rear of the shop, finishing touches were made in an intentionally classic style. We contrasted the modern sales area in the front with the café area in the back, separated only by a glass panel. The glass partition is composed of three types of differently colored glass and a pendant lights hanging in each area, reflecting the light randomly from the leaf to resemble something like a large chandelier. Looking around the area past the glass partition, we had the idea that we could create a relationship between Morozoff’s path up to now and its future. Our aim for this store was to create a design connecting Morozoff’s past and future. (Ryohei Kanda / Roito)

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Roito was founded in 2013 by Ryohei Kanda and is a Tokyo-based interior design firm with projects sprinkled over the world. Ryohei earned his degree in interior design from ICS college in Tokyo, and he began his career at “Hashimoto Yukio Design Studio” for 10 years. He was named 6 international awards designed for “RICCA” in 2017 and winning 8 international awards for other 2 design projects in 2020.
The design has its unique character and vision of its own. If you strategically follow the design logic of how to highlight those originalities the answers naturally come to you. There are no absolute rules in design, but the essential design does exist, and it makes the brand’s character and vision stand out when you follow the path.
An architect, and an interior design might not be only creating structures of buildings physically and also influencing relationship in between people, their sentiment and experience, miraculous encounters, and more. As long as the design is inspiring people’s imaginations and memories in their life, creating great relationship with them, then it would eventually have a significant connection with the society and community. We believe we can contribute to society with the design.