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CTF XIAN JOY CITY SHOP | Interior Design by ONE PLUS PARTNERSHIP LIMITED
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Image credit: Jiangnan Photography
CTF XIAN JOY CITY SHOP | Interior Design by ONE PLUS PARTNERSHIP LIMITED
CTF XIAN JOY CITY SHOP | Interior Design by ONE PLUS PARTNERSHIP LIMITED
CTF XIAN JOY CITY SHOP | Interior Design by ONE PLUS PARTNERSHIP LIMITED
CTF XIAN JOY CITY SHOP | Interior Design by ONE PLUS PARTNERSHIP LIMITED
CTF XIAN JOY CITY SHOP | Interior Design by ONE PLUS PARTNERSHIP LIMITED
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CTF XIAN JOY CITY SHOP | Interior Design by ONE PLUS PARTNERSHIP LIMITED

Created and Sold by ONE PLUS PARTNERSHIP LIMITED

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CTF XIAN JOY CITY SHOP - Interior Design

Featured In Xi'an, China

$ On Inquiry

In addition to utilizing the design concept of the safe deposit boxes in banks, this Chow Tai Fook branch in Xi'an has also added a strong local cultural element. The most famous attraction in Xi'an must be the buried Terracotta Army - they were covered with bronze armor - this is closely related to the metal, but the designers do not want to create a cold metallic tone, so the elements are expressed in other different forms.
The most eye-catching focus in the store is bound to be the ‘conveyor belt’ that runs back and forth. It is definitely a brand-new way of selling jewelry. The ‘moving jewelry’ installation is an interesting and exciting concept for the guests, bringing them an unprecedented shopping experience.

The shop resembles safety vaults in banks, the walls are dissected into numerous rectangular shapes to represent safe deposit boxes. Jewelry carries a hidden meaning of ‘heritage’. It is a treasure that’s been passed on from generation to generation. In order to bring out this subtle message, the designers place the ‘conveyor belt’ in the middle of the shop, which has become the significant highlight of the space. Guests could admire the beauty of the jewelry through the display jar that are running endlessly on the belt.

In order to echo the theme of the Terracotta Warriors, the designers have embellished with studs on the metal plates on both sides of the conveyor belt, reminiscent of the embellishments on the terracotta armor.

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Item CTF XIAN JOY CITY SHOP
As seen in Xian, China, Xi'an, China
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Meet the Creator
Wescover creator since 2020
One Plus’s creative inspiration for each project is focused on a specific theme. Each novel and unique design element is incorporated into the project keeping with the selected theme.

ONE PLUS Partnership Limited is a Hong Kong-based interior design firm established in 2004 by directors Ajax Law and Virginia Lung. We designed a variety of projects, including more than 70 cinemas and other venues such as restaurants, retail stores, clubhouses, sales offices and commercial offices. Over the past 16 years, One Plus has been awarded nearly 700 international interior design awards globally.