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Created and Sold by G4 Group

G4 Group

Architectural Design - Interior Design

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The project consists of the first reform of adaptation to the new concept of Suárez in its flagship of Calle Serrano 63 in Madrid.

The new jewelry restores the original image of the building, placing the access in the corner of the premises and recovering the old shop windows. The new concept has a greater relationship with the exterior and allows the entrance of filtered natural light through the skin slats and metal lattices. The design is a combination of natural materials such as raffia, leather and brass that give great warmth to the space.

On the ground floor we find the large sales area and on the first floor the space Patek Philippe and the Maison Suárez, formed by the exhibition gallery, the showroom and the atelier and designed to explain the history and essence of the brand.

Item Architectural Design
Created by G4 Group
G4 Group
Meet the Creator
Wescover creator since 2018
Barcelona-based architectural design studio.
Our studio creates concepts for private residences, boutiques, hotels, spas and restaurants, covering aspects such as Brand Identity, multichannel development strategy, products & services extension, customer experience design, programming, point of sale design in the context of concept launch, re-launch, repositioning and expansion.
We also manage the realisation of projects on an international scale, including permitting, tender process, engineering, project management, roll-out engineering, construction supervision and maintenance.