Interior Design by G4 Group seen at LOEWE, Barcelona - Architectural Design
Interior Design by G4 Group seen at LOEWE, Barcelona - Architectural Design
Interior Design by G4 Group seen at LOEWE, Barcelona - Architectural Design
Interior Design by G4 Group seen at LOEWE, Barcelona - Architectural Design

Architectural Design

The project of the Loewe store consists in the reform of the space that the firm has in the ground floor of the Casa Lleó-Morera, work of the modernist architect Lluís Domènech i Montaner (1902) to adapt it to the brand's new concept of stores, devised by Peter Marino
The ground floor is destined to the sale area for women's items, while the basement is divided between man's space and the warehouse / logistics area.
In the renovation work, it was used to return the original image to the building, restoring the entrance to its initial location, as well as some façade elements that had disappeared in previous performances.

Meet the Creator

Barcelona-based architectural design studio.
Our studio creates concepts for private residences, boutiques, hotels, spas and restaurants, covering aspects such as Brand Identity, multichannel development strategy, products & services extension, customer experience design, programming, point of sale design in the context of concept launch, re-launch, repositioning and expansion.
We also manage the realisation of projects on an international scale, including permitting, tender process, engineering, project management, roll-out engineering, construction supervision and maintenance.