The project is located in one of the most iconic and successful malls in Doha; an architectural folie of pretended European reminiscences.
The store occupies the entire ground floor for the sales area with proximity warehouse areas, blinding the façade and generating a limit with the ctro corridor. commercial, thus creating a more private and intimate interior.
The mezzanine floor is dedicated to warehouse and backroom uses.
The project follows Giannini's new brand concept, which pays homage to the materials and elements of the old Gucci stores, maintaining the brand's own luxury with a renewed design.