The store reform project is located in the commercial area of Passeig de Gràcia in Barcelona, occupying ground floor and basement. The main floor is occupied mainly by the commercial space, also having small storage areas. The basement floor is dedicated to the areas for workers and warehouse.
The store follows the concept of the brand devised by Giannini. This new concept pays tribute to the materials and elements of the old Gucci stores maintaining the brand's own luxury with a more current design.