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G4 Group

Architectural Design - Interior Design

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The flagship project for Desigual in the Plaça Catalunya in Barcelona , is located in a protected building of the architect Puig i Cadafalc dating from the early twentieth century and is the largest store made by the brand worldwide.

It is distributed over 3 floors for a total of approximately 3000 m2 and the construction is carried out in two phases, one already built of 2000 m2 and a second one, with an additional 1,000 m2, which is scheduled for 2016.

As an outstanding intervention, a load wall was removed from the facade of the building to create a more open space and the access was re-created to create a double space at the entrance. Also note that the store has achieved the LEED certificate of maximum energy efficiency.

Item Architectural Design
Created by G4 Group
G4 Group
Meet the Creator
Wescover creator since 2018
Barcelona-based architectural design studio.
Our studio creates concepts for private residences, boutiques, hotels, spas and restaurants, covering aspects such as Brand Identity, multichannel development strategy, products & services extension, customer experience design, programming, point of sale design in the context of concept launch, re-launch, repositioning and expansion.
We also manage the realisation of projects on an international scale, including permitting, tender process, engineering, project management, roll-out engineering, construction supervision and maintenance.