Showroom Chicago, Gaggenau | Interior Design by 1zu33 Architectural Brand Identity | Merchandise Mart in Chicago
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Showroom Chicago, Gaggenau - Interior Design

Featured In Merchandise Mart, Chicago, IL

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Light and openness define Gaggenau's Chicago showroom

Bathing in natural light inside the Merchandise Mart is this Chicago showroom. Its design honours Mies van der Rohe, Chicago citizen from 1938-1969. His open spaces within a structural order inspired the open plan design, with dedicated spaces for culinary gatherings. Remarkable materials and clean contours reflect the quality of displayed appliances.

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1zu33 Architectural Brand Identity
Meet the Creator
1zu33 is an architectural studio working exclusively in the field of spatial brand communication. We make values visible in bespoke environments.

With spatial design as our native competence, we develop and implement retail concepts, scenographic experiences and exhibition design. For our proposals we create storylines, often rooted in cultural context. We reflect brand values in our choice of objects and materials, creating a multi-sensory stage.

Our Munich based studio houses a team of 25 architectural and interior designers, guided by founders Hendrik Müller and Georg Thiersch. We like to think of our studio as a family, and enjoy investing in long-term partnerships with our clients. Among which we count Gaggenau, Aesop, Occhio and Hansgrohe.

Our projects have won us some of the most relevant awards in the field of brand communication and we’ve recently been ranked among the top 50 agencies in the German creative industry.