Gaggenau Restaurant 1683, Los Angeles | Interior Design by 1zu33 Architectural Brand Identity | cooper building in Los Angeles
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Gaggenau Restaurant 1683, Los Angeles - Interior Design

Featured In cooper building, Los Angeles, CA

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Black Forest magic transforms warehouse in Downtown LA

On the 11th floor of a Downtown LA warehouse, a second edition of this pop-up restaurant was installed, honouring Gaggenau’s 333rd anniversary. A team run by three-Michelin-starred chef Daniel Humm crafted culinary dishes amid a snowy forest flooded in moonlight. Seated at stations inspired by timber-frame houses, guests watched the chefs at work.

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1zu33 Architectural Brand Identity
Meet the Creator
1zu33 is an architectural studio working exclusively in the field of spatial brand communication. We make values visible in bespoke environments.

With spatial design as our native competence, we develop and implement retail concepts, scenographic experiences and exhibition design. For our proposals we create storylines, often rooted in cultural context. We reflect brand values in our choice of objects and materials, creating a multi-sensory stage.

Our Munich based studio houses a team of 25 architectural and interior designers, guided by founders Hendrik Müller and Georg Thiersch. We like to think of our studio as a family, and enjoy investing in long-term partnerships with our clients. Among which we count Gaggenau, Aesop, Occhio and Hansgrohe.

Our projects have won us some of the most relevant awards in the field of brand communication and we’ve recently been ranked among the top 50 agencies in the German creative industry.