Flagship Store Munich, Occhio | Interior Design by 1zu33 Architectural Brand Identity
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Image credit: Robert Sprang

Flagship Store Munich, Occhio - Interior Design

Featured In München, Germany

Item details

Seamlessly embedded luminaires light up Luitpoldblock

Occhio's Munich store leaves an impression akin to a sophisticated apartment. Defined by precious materials and soft tonality, the luminaire features on display are seamlessly embedded. On both levels of the 300 sqm store, a strong emphasis is put on the experience of light, demonstrating how space can be modulated by it.

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1zu33 Architectural Brand Identity
Meet the Creator
1zu33 is an architectural studio working exclusively in the field of spatial brand communication. We make values visible in bespoke environments.

With spatial design as our native competence, we develop and implement retail concepts, scenographic experiences and exhibition design. For our proposals we create storylines, often rooted in cultural context. We reflect brand values in our choice of objects and materials, creating a multi-sensory stage.

Our Munich based studio houses a team of 25 architectural and interior designers, guided by founders Hendrik Müller and Georg Thiersch. We like to think of our studio as a family, and enjoy investing in long-term partnerships with our clients. Among which we count Gaggenau, Aesop, Occhio and Hansgrohe.

Our projects have won us some of the most relevant awards in the field of brand communication and we’ve recently been ranked among the top 50 agencies in the German creative industry.