Restaurant 1683 New York, Gaggenau | Interior Design by 1zu33 Architectural Brand Identity
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Restaurant 1683 New York, Gaggenau - Interior Design

Featured In Queens, NY

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Cinematic transmission of the Black Forest to Manhattan

In 1683, Gaggenau originated as a nail forge in the Black Forest. 333 years of craftsmanship were honoured by bringing these magical origins to the Chelsea Art Beam gallery in New York. Guests to the culinary experience were invited to step through a chalet cuckoo clock to find a floor to ceiling waterfall and dine amid snow-topped pine trees.

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1zu33 Architectural Brand Identity
Meet the Creator
1zu33 is an architectural studio working exclusively in the field of spatial brand communication. We make values visible in bespoke environments.

With spatial design as our native competence, we develop and implement retail concepts, scenographic experiences and exhibition design. For our proposals we create storylines, often rooted in cultural context. We reflect brand values in our choice of objects and materials, creating a multi-sensory stage.

Our Munich based studio houses a team of 25 architectural and interior designers, guided by founders Hendrik Müller and Georg Thiersch. We like to think of our studio as a family, and enjoy investing in long-term partnerships with our clients. Among which we count Gaggenau, Aesop, Occhio and Hansgrohe.

Our projects have won us some of the most relevant awards in the field of brand communication and we’ve recently been ranked among the top 50 agencies in the German creative industry.