"A native of Santa Fe, Rebekah Northway left the desert for the romance of San Francisco in 1999. With a background in dance, an interest in visual arts, and a passion for flowers, Rebekah discovered she was a natural hand at creating floral arrangements when she began doing them for the restaurant she worked at in 2006. Thus was born The Petaler. From humble beginnings, her business and creativity have grown ever since.
Today she roams the streets of San Francisco in a little old delivery truck teeming with flowers. In the driver’s seat is Rebekah, who makes arrangements for some of the sleeker interiors around the city. With a cough and a sputter, the truck dutifully chugs up and down the hills, its flowers trembling with the engine’s rumble. Many of Northway’s clients are restaurants: She makes floral arrangements for The Battery, Zuni Cafe, Frances, and many others.