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MESURA
AUDI SPATIAL IDENTITY | Architecture by MESURA
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AUDI SPATIAL IDENTITY | Architecture by MESURA
AUDI SPATIAL IDENTITY | Architecture by MESURA
AUDI SPATIAL IDENTITY | Architecture by MESURA
AUDI SPATIAL IDENTITY | Architecture by MESURA
AUDI SPATIAL IDENTITY | Architecture by MESURA
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AUDI SPATIAL IDENTITY | Architecture by MESURA

AUDI SPATIAL IDENTITY - Architecture

Featured In Spain

Our idea of mobility is changing. The dream of vehicle ownership has turned into a desire for shared mobility concepts, shifting the car industry’s focus from product to user, driver to passenger, travel to journey, experience to exploration. Quoting Audi, moving means meeting change. It questions the familiar, embraces the unknown until it outstrips the power of our imagination. If mobility is a constant encounter with everything that is new, how can its physical space act in the same way?
The research for Audi rethinks commonplace design elements that bring user, industry,
and society to the front, instead of focussing on products on display.

Item AUDI SPATIAL IDENTITY
Created by MESURA
As seen in Spain, Spain
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MESURA
Meet the Creator
Wescover creator since 2019
We design for the unknown

Rather than accepting traditional answers, MESURA wants to ask the right questions. From universal concepts based on users, contexts and our world today, we shape intuitive experiences of space. MESURA is a way of designing. We are radical in our rigorousness. We aim not to break but to unify.