"Matt Dick's Small Trade Company (st/CO) is a workwear design firm based in Sausalito, with a great showroom in the Heath Ceramics factory in San Francisco's Mission District.
Dick is a former collaborator with the legendary designer Tamotsu Yagi. He has traveled extensively, speaks fluent Japanese and has educated himself about rare fabrics and endangered traditional processes.
Founded in 2010, st/CO is the epitome of his refined, Asian-inspired aesthetic, transcending the indie terms 'slow-fashion' and 'stealth luxury.' Hence the aprons.
The workwear line (and Dick's company name) stem from Irving Penn's 1950 book "Small Trades," a collection of black-and-white portraits of retro professional looks. st/CO's contemporary versions dress baristas, hotel staff, servers and clerks for clients such as Blue Bottle Coffee, Heath Ceramics, Durham Hotel, the Mast Brothers and Tartine Bakery. The deluxe feeling comes from the aprons' stunning simplicity, attention to detail and crisp or heavy natural fabrics, as well as the radical efficiency of their expert geometry.
Canvases experiment with raw dark denim, wheat linen, crisp muslin, natural poudré leather or even hemp 'stained in turmeric spice tea' (for a SF tea company). Waist ties in thin natural leather and pockets aligned in strategic positions welcome all sort of personalisations. The st/CO credo of essential chic in working contexts will next be unveiled on the staff of massage therapists, aestheticians and lifeguards at the Shibui Spa at New York's Greenwich Hotel.