Shanghai-based design studio Neri&Hu Design and Research Office has developed a stunning concept for the new flagship store for Asian skincare brand Sulwhasoo in Seoul, Korea. Endless brass grids illuminate the five-storey store while the rest of the interior was finished with warm materials like wood and Kvadrat fabrics, while the use of grey stone tiles for the stairs and interior walls creates an interesting play between solid and void, heavy and light.
The Sulwhasoo Flagship Store is a signature space that gathers the essence of Asian beauty. Like a lantern lighting the way through the dark, Sulwhasoo’s Flagship Store radiates with the beauty of Asian wisdom.