Ever since its inception in 1925, Italian luxury brand, Fendi has stood for excellence in quality and craftsmanship. The flagship store in New York is located on the upscale Madison Avenue, recognized as one of the most expensive shopping areas in the world. The boutique with rich, gold interiors has a premium feel to it. It stocks clothing and accessories in the latest season from handbags and shoes to perfumes and clothing for men, women as well as children.