"Souda (pronounced "soh-duh") is a Japanese word that roughly translates to "Oh, yeah!"
Souda was founded in the summer of 2012 by recent graduates of Parsons School of Design. Consisting of the collaborative work of Isaac Friedman-Heiman, Shaun Kasperbauer, and Luft Tanaka, Souda designs and manufactures furniture, lighting, and home decor in New York City. With a rich material vocabulary, Souda utilizes a process-driven approach to create objects that are embedded with character. By combining in-house production with components produced by local machinists, woodworkers, and metal shops, Souda's objects are as uniquely expressive as they are well-crafted"