Hatt is an attitude! Searching for new ways of living, challenging users and their needs. We explore archetypes that merge in space, developing solutions that go beyond the ordinary, through an evolutionary and authentic design. Our products are revealed in a technological era and in the experience they establish with the user, in a continuous process of discovery. The border between living and working is becoming more faded, technology, leisure and work all mingle in the same space. We believe that, accepting this new social / cultural construction leads to a movement that aims to develop authentic products, reforming the design intervention.