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Bold Design

Paris, France

Bold is a design and scenography agency created by William Boujon and Julien Benayoun in 2008.
Bold thinks the project as a whole placing the user experience at the heart of his thoughts.

William and Julien are inspired by the latest technological developments, sciences and arts to imagine their objects or their spaces. This approach allows them to collaborate with structures such as Le Laboratoire, Paris / Cambridge, MIT Media Lab, YSL, Nelly Rodi, Paris Design Week, Dood, Photocabine and NextMotion (design). product), etc.

The agency is also a research laboratory around new uses and questions traditional techniques and digital technologies.

Since collaborating in 2015 with Dood Studio (designers and manufacturers of 3D printers), Bold develops many projects around 3D printing as a system of parametric pens, a collection of hairy vases in plant fibers for a gallery or speakers customizable bluetooth.

For the Habitat Design Lab, the agency has also developed collections of customizable and custom-made objects in the heart of a shop and thus re-examines design, production and distribution of design issues.
In parallel, William and Julien lead numerous workshops on interaction design, 3D printing and product design.
Wescover creator since 2019

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