Betty Soldi

Florence, Italy

"Inkspired"
Betty Soldi is a calligrapher, designer and creative thinker merging heritage references with modern intellect for emotionally compelling branding, communication, bespoke objects, stationery and packaging collaborations. After many years of living in London, she now has a design consultancy studio in the heart of Florence, Italy developing custom projects and sensorial experiences. A starry-eyed perspective has also led her to co-own and be the PR brand guardian for three boutique hotels in the more artistically quirky Oltrarno area of Florence. Betty is also the author and designer of the book 'Inkspired' published in 8 languages.
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