"Bring Something Good with you. Thoughtful zero waste designs for sharing food and wine. Sustainably made in San Francisco"
Based in San Francisco, Shujan Bertrand is an advocate for sustainable local manufacturing, supports local organic farm–food producers, and donates 1% of profits to environmental and non-profit organizations. Shujan uses the art of origami principles for zero waste design and manufacturing. Through Aplat, she hopes to grow awareness for responsible design, create new partnerships with sustainable companies and organizations who care about people and the planet. Shu Bertrand has worked internationally in Paris, Milan and Seoul. She is an industrial designer with over 20 years of product design experience in soft good design, advanced product development, design research and strategy. She has impacted brands around the globe, translating user-centered insights into new product and business opportunities. Shu has lead design teams and projects for studios like Astro Studios to IDEO, and for brands such as Incase, Steelcase, Nike, Samsung, LG Electronics and Procter & Gamble. She has served on the design jury team for the 2019 IDEA Awards and the Canne Lion Innovation Awards in France.
About Aplat Culinary Design Collection
Bring something good with you. Thoughtful zero-waste designs for sharing food and wine. Made for chefs, connoisseurs and farm to table enthusiasts. We inspire through zero waste designs for people and the planet, changing the way we live at home and changing the way we manufacture products. Aplat is sustainably made in San Francisco using 100% organic fibers, local surplus fabric, and is plastic-free, elastic-free and hardware-free.
Aplat’s design approach uses origami principles of pure geometry. Each simple pattern is engineered with folds to create functional volume without the use of plastic, metal hardware or toxic elastic. We upcycle offcuts into new products, and responsibly service customers the sew to repair–reuse model - all in pursuit of a circular economy business model.
Aplat products are designed with the goal of reducing pre-consumer material waste in manufacturing. It means that we focus more time up front on the pattern design before production begins, responsibly calculating finished product and the waste. Reducing material waste in production is an ongoing process that requires partnership, patience, persistence and passion—doing all this without compromising elegance and functionality of our products.