The business was formed in 1998 by renowned designer Anthony Dickens with the clear intention of creating objects that solve problems whilst finding the perfect blend of aesthetic form and functional purpose.
What sets us apart is our diagnostic process that has us walk in the shoes of the problem owner, combined with our rapid ideation and prototyping.
Our problem-centric approach means we cut across market barriers and walled-garden thinking. We start with behavior and our belief that objects have long been overlooked by many brands for what they really are – physical solutions that enhance our experience of a physical world.
Sometimes we create the product people buy and other times we create objects that help sell existing products. We find solutions that fulfill an unmet need and increase our client’s sales and visibility.