Finding a Full-Time Creative Niche: Lesley’s Lettering Arts

In less than a year, Lesley Johnson built a full-time career as a lettering artist in NYC. Lesley shows a niche passion can become your day-job but, to distinguish yourself as a lettering artist you need to do more than dot your “i’s,” you need a strong entrepreneurial spirit.

Interiors firms and independent businesses are looking for originality when it comes to their signage—and for good reason.

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